August 1, 2009

Rock Band to get network for artists and labels [News]


MTV and Harmonix announced a new initiative last month that is set to let artists and labels promote and sell their music through the Rock Band downloadable service.

The program, called Rock Band Network, will allow artists and labels to author their music as gameplay files that can be sold as playable tracks for Rock Band through a new Rock Band Network Music Store, according to the release. The initiative was reportedly designed to to give both established and upcoming artists a new opportunity for promotion and revenue.

"The Rock Band Network enables songwriters and musicians – at any stage of their careers – to create their own paths through the interactive music realm," said Paul DeGooyer, Senior Vice President, Electronic Games and Music, MTV Networks Music Group. "Our download store has been an extraordinary success, and it’s exciting for us to provide access to our platform through this uniquely elegant solution."


An open beta is set to launch later this month in the United States with a toolset for bands and labels. The testing and publishing service, however, will only be available for premium members of Microsoft's XNA Creators Club, which runs $49.99 for four months, or $99.99 per year.

Songs are to be submitted, playtested and peer reviewed at creators.rockband.com, and once approved appear in the store for 30 days, according to the announcement. Artists will be able to choose pricing based on a provided tier. Gamers will reportedly be able to demo the songs for free before purchase. Tracks are set to start appearing this fall. Details on whether the service with hit the PlayStation Network were not included in the release.

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